How I Helped My Client Earn an Extra CZK 600,000

When people picture a successful property sale, they usually think of great photos, a well-written listing, or a smooth viewing. All of that matters — of course it does. But sometimes the final price comes down to something entirely different.

This time, it was competition.

And that is exactly what this story illustrates: when you are selling a property, it is not enough to estimate a price from tables or look at what sold six months ago.

A flat that did not stand out on paper

I recently sold a 3+1 flat in Komín, Brno.

On the face of it, it was nothing exceptional. A panel-building flat, renovated back in 2007, with original aluminium wiring still in the rooms, on the fourth floor with no lift.

On the other hand, it had several genuine strengths. During the renovation, the owners had thought carefully about the layout — they enlarged the kitchen and reworked access to the bathroom core so the home felt much more practical and airy.

After a thorough market analysis, we set the asking price at CZK 8.49 million including commission. In my view, that reflected the location, the condition of the flat, and the market at the time.

And that is where the interesting part begins.

Buyers never judge your flat in isolation

At the same time, several very similar flats were on the market.

One had been listed for several months at CZK 8.99 million. When our flat went live, the owners cut their price to CZK 8.59 million.

Another flat needed a full renovation — yet it was priced the same as ours.

And because buyers were looking not only in Komín but also in neighbouring Jundrov, they compared what was available there too. They found a flat in original condition at CZK 8.75 million and another, after an older and rather unsuccessful renovation, at almost CZK 9.9 million.

You might wonder why that matters.

Because buyers almost never look at a property on its own.

They always compare it with what else is available right now.

And in that comparison, our flat started to look exceptionally good.

Eleven viewings, two serious buyers

Eleven people attended the viewing day.

Three needed to sell their own property first. Six thanked us after the viewing and said the flat did not match what they were looking for.

Two remained.

And they had one thing in common.

They wanted to live in Komín or Jundrov specifically, and they were looking for a home they could move into without a major renovation.

They had already compared every listing in the area. They had seen more expensive flats in worse condition. Overpriced offers. Properties that would need hundreds of thousands more in work.

Then they came to ours.

The result?

I received two offers.

The higher one reached roughly CZK 9.1 million.

That is more than CZK 600,000 above the price we had originally set.

What made the difference?

It might look like luck.

I do not think it was.

Yes, market conditions helped, and so did competitors who had priced too high. But tracking the competition and understanding its effect is part of an estate agent's job.

Many sellers only look at what similar properties are listed for when setting a price.

The more important question is:

How will your property look next to them?

That is a crucial difference.

A sound pricing strategy is not just about hitting the "right" number. It is about creating a situation where the buyer feels your property is the best choice on the market.

Why listing alone is not enough

Selling a property is often imagined as taking photos, publishing a listing, and waiting for enquiries.

In reality, a successful sale is much more about strategy.

Local market knowledge.

Working with the competition.

Understanding how buyers think.

And above all, the ability to create conditions that lead to the strongest possible offer.

In this case, that meant more than CZK 600,000 extra for my client.

How can you find out what your property is really worth?

Every property is different, and every situation needs an individual approach.

If you are thinking about selling a flat or house in Brno and the surrounding area, I would be happy to look at your property and show you what the current market offers.

You may find it is worth more than you think.

Want to know what your property could actually sell for?

Get in touch and let's arrange a no-obligation consultation.